Thursday, January 4, 2007

FIJI Water


I usually don't buy into the whole "gourmet water" thing, but at this time of the year (when loosing weight always seems a priority) I tend to splurge on the fancier waters out there.

I've tried enough of the different brands to fill a lake. Everyone told me that Evian was the best. The first time I dropped a few bucks for it I remember taking a sip and thinking that was how France might taste if one bottled it. The one I consistently come back to is FIJI water. I just like the taste better. I know that a lot of you will roll your eyes at the mention of water that tastes different, but it is true.

There are three kinds of water in my opinion.
1. Tap water, which always tastes like chlorine and dissolved metals. (AKA Rochester, MN SLUDGE)
2. Purified water, which always tastes like nothing. (AKA Aquifina)
3. Gourmet water, which seems to have a taste, but doesn't have the chemicals present (FIJI).

FIJI is light, but feels heavier on the tongue (think Merlot vs. Cabernet). It is better at room temperature, but if you can get it to the right cold temperature (right before freezing), you can almost get it to taste like melted snow. I'm usually too lazy for that.

I don't know if the gourmet water is truly different or not. Perhaps it just has a better filtering process. I don't know.

What I do know is a lot of marketing for water can be misleading. I'll be the first to admit that. Plus, many studies have been done show that bottled water contains more bacteria and heavy metals than tap water.

I have to ask if that is necessarily a bad thing? If we are getting this water from a relatively clean source, then I think that our under taxed immune systems probably need a boost anyway. Antibodies are the key folks.

Environmental impact aside (we are creating a lot of plastic waste here - plus plastic is made from OIL) I think it's a great buy. It's a bit expensive (about $1.10 a bottle - if you can find it in the right place), but definitely worth it for me.

Links
FIJI water

1 comment:

Dr. Sue said...

Personally, I prefer dasani, but Fiji is good, and it's Cory's favorite too.